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| theory | decision making (topical) | bibliography 1250 - 2007 | wrong thinking | researchers and themes | cognitive illusions |
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| industrial | stock exchange & psychology | neuroeconomics | marketing | advertising | history (texts) | history (bibl.) | Utilitarianism | bibliography |
| model 1450-2007 | model: various themes | modell: important publications | metaphor | analogy | imagination | representation |
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